Original research · July 2026

The PI AI Visibility Index

Name: PI AI Visibility Index: July 2026
Creator: First Mind AI
Published: 2026-07-12

When injured people ask AI who to call, it answers with names. We asked ChatGPT, Gemini, Perplexity, and Grok the 10 questions clients actually ask, in the 7 biggest legal advertising markets in America, and recorded every firm the AI recommended. 280 answers. Here's who owns them.

280AI answers analyzed

7top legal ad markets

4AI platforms

1 in 3heavy TV advertisers we tracked: zero AI mentions

The headline finding

TV budgets don't reach the AI layer.

In market after market, the firms AI recommends are not the firms with the biggest ad budgets. Trial boutiques with strong entity signals (verifiable results, consistent identity, cited content) beat famous jingles and freeway billboards. Of the ~50 heavy-advertising firms we tracked, one in three never appeared in a single answer, and AI recommended out-of-state firms over local TV mainstays in three markets.

Market 1 of 7

Orlando, FL

The #1 legal advertising market in America. AI belongs almost entirely to two brands, and one of the fastest-growing firms in the country appears once in 40 answers.

# Firm AI visibility (share of 40 answers)

1 Morgan & Morgan 57.5% (23/40)

2 The Pendas Law Firm 22.5% (9/40)

3 Farah & Farah 20% (8/40)

4 Dan Newlin Injury Attorneys 17.5% (7/40)

5 Slater Slater Schulman 15% (6/40)

6 The Baez Law Firm 15% (6/40)

7 Bogin, Munns & Munns 15% (6/40)

8 Colling Gilbert Wright 12.5% (5/40)

9 Michael B. Cohen 12.5% (5/40)

10 Abrahamson Law 12.5% (5/40)

The ad-spend paradox: An Inc 5000 firm ranked among the fastest-growing injury practices in America appeared in just 1 of Orlando’s 40 answers. Two more Central Florida firms you’d recognize instantly from TV and billboards: zero. In the country’s #1 legal ad market, growth and ad spend are not translating into AI recommendations.

Market 2 of 7

Atlanta, GA

The rare market where a legacy TV brand still leads AI. But boutique trial firms are right behind, and two of the most famous ad brands in Georgia barely register.

# Firm AI visibility (share of 40 answers)

1 John Foy & Associates 35% (14/40)

2 The Cochran Firm 25% (10/40)

3 Morgan & Morgan 22.5% (9/40)

4 Bader Scott 20% (8/40)

5 Stewart Miller Simmons 20% (8/40)

6 Slappey & Sadd 15% (6/40)

7 Kaine Law 12.5% (5/40)

8 Gary Martin Hays & Associates 10% (4/40)

9 Tobin Injury Law 10% (4/40)

10 Butler Prather 7.5% (3/40)

The ad-spend paradox: Montlick, on Atlanta billboards for four decades, appeared in 2 of 40 answers. Kenneth S. Nugent ("One call, that’s all"): zero. And the sharpest detail in the Atlanta data: when we asked about help with an insurance claim, Grok listed Allstate, State Farm, GEICO, and Progressive alongside the law firms. Injured Atlantans asking AI for an advocate can be pointed to the very insurers on the other side of the claim, while most local injury firms never come up at all.

Market 3 of 7

Tampa, FL

Morgan & Morgan owns nearly two-thirds of Tampa’s AI answers. Meanwhile AI recommends an out-of-state firm more often than several Tampa TV mainstays.

# Firm AI visibility (share of 40 answers)

1 Morgan & Morgan 62.5% (25/40)

2 Catania & Catania 22.5% (9/40)

3 Farah & Farah 20% (8/40)

4 The Pendas Law Firm 17.5% (7/40)

5 James Scott Farrin (NC firm) 12.5% (5/40)

6 The Ruth Law Team 12.5% (5/40)

7 Alley, Clark & Greiwe 10% (4/40)

8 Law Offices of Michael J. Gopin (TX firm) 10% (4/40)

9 Holliday Karatinos 7.5% (3/40)

10 Maney | Gordon 7.5% (3/40)

The ad-spend paradox: One of Tampa Bay’s heaviest-advertising injury firms, a multi-office practice built on TV, appeared in 0 of 40 answers. Meanwhile AI recommended a North Carolina firm (James Scott Farrin) for Tampa injuries five times.

Market 4 of 7

Dallas, TX

The most lopsided market in the Index: a trial boutique dominates AI while the most famous legal ad brands in Texas are close to invisible.

# Firm AI visibility (share of 40 answers)

1 Law Offices of Frank L. Branson 47.5% (19/40)

2 Law Firm of Aaron A. Herbert 22.5% (9/40)

3 Mullen & Mullen 17.5% (7/40)

4 Arnold & Itkin (Houston) 12.5% (5/40)

5 Abraham Watkins (Houston) 12.5% (5/40)

6 McCraw Law Group 12.5% (5/40)

7 Crowe & Dunlevy 10% (4/40)

8 Fears Nachawati 10% (4/40)

9 The Patel Firm 10% (4/40)

10 Hernandez Law Group 7.5% (3/40)

The ad-spend paradox: Jim Adler, "The Texas Hammer," the most recognizable injury ad brand in Texas, appeared in 2 of 40 answers. Five more of DFW’s most familiar TV, radio, and billboard law brands, representing tens of millions in combined annual ad spend, never appeared once.

Market 5 of 7

Phoenix, AZ

The healthiest market for big advertisers: the famous brands actually show up. But one firm’s data exposes the entity problem every firm should check for.

# Firm AI visibility (share of 40 answers)

1 Lerner & Rowe 35% (14/40)

2 Breyer Law (Husband & Wife Law Team) 27.5% (11/40)

3 Law Offices of John Phebus 25% (10/40)

4 Phillips Law Group 25% (10/40)

5 Rowley Law 17.5% (7/40)

6 The Goldwater Law Firm 15% (6/40)

7 Lamber Goodnow 10% (4/40)

8 Benson Law Firm 10% (4/40)

9 Goldberg & Osborne 10% (4/40)

10 hmpfm.com 10% (4/40)

The ad-spend paradox: Two ad brands you can’t miss on Phoenix freeways appeared in 0 of 40 answers. And a caution even for the winners: AI splits Breyer Law across two identities ("Husband & Wife Law Team" vs. "Breyer Law"), diluting a strong brand across two entities.

Market 6 of 7

Las Vegas, NV

The most fragmented market in the Index. No firm cracks 25%, which means the AI recommendation is still up for grabs in the city with the most lawyer billboards in America.

# Firm AI visibility (share of 40 answers)

1 Benson & Bingham 25% (10/40)

2 Shook & Stone 25% (10/40)

3 Naqvi Injury Law 22.5% (9/40)

4 Richard Harris Law Firm 22.5% (9/40)

5 Eglet Adams 20% (8/40)

6 Adam S. Kutner 17.5% (7/40)

7 Wisner Baum (CA firm) 17.5% (7/40)

8 Cap & Kudler 15% (6/40)

9 Claggett & Sykes 12.5% (5/40)

10 Bertoldo Baker Carter Smith & Cullen 10% (4/40)

The ad-spend paradox: Dimopoulos Injury Law, arguably the most visible billboard brand on the Strip, appeared in 1 of 40 answers. Another Strip-visible ad brand we tracked: 2 of 40. In the market where firms outspend casinos for eyeballs, billboards aren’t reaching the AI layer at all.

Market 7 of 7

San Antonio, TX

The #2 spot-TV legal spender in America is here, and he’s losing the AI layer to a firm most of the country has never seen a commercial for.

# Firm AI visibility (share of 40 answers)

1 Law Offices of Pat Maloney 47.5% (19/40)

2 Thomas J. Henry Law 35% (14/40)

3 Herrera Law Firm 27.5% (11/40)

4 Salinas Trial Law 27.5% (11/40)

5 Carabin Shaw 22.5% (9/40)

6 Hill Law Firm 17.5% (7/40)

7 The Aguirre Law Firm 15% (6/40)

8 The ZD Firm 12.5% (5/40)

9 Arnold & Itkin (Houston) 10% (4/40)

10 Crosley Law 7.5% (3/40)

The ad-spend paradox: Thomas J. Henry spends roughly $21.5M a year on spot TV, the second-highest of any firm in America (ATRA), and trails Pat Maloney in AI visibility, 35% to 47.5%. Two more longtime San Antonio TV advertisers we tracked: 0 of 40.

Methodology

How the Index is measured.

All data was collected on July 12, 2026 (US geo). We submitted the same 10 discovery-stage questions in every market to four AI platforms (ChatGPT, Gemini, Perplexity, and Grok) for 40 answers per market, 280 total. A firm's score is the percentage of its market's 40 answers that mention the firm. Brand variants and misspelled domains were merged to the firm entity; directories, bar associations, insurers, and government resources were excluded from rankings.

The 10 questions

“best personal injury lawyer in {city}”
“best car accident lawyer in {city}”
“who should I call after a car accident in {city}”
“should I hire a lawyer after a car crash in {state}”
“how do I find a good personal injury attorney in {city}”
“top rated accident and injury law firms in {city}”
“best truck accident lawyer in {city}”
“lawyer to help with an insurance claim after an accident in {city}”
“I was injured in an accident in {city}, which law firm should I use”
“which law firm wins the biggest injury settlements in {city}”

AI answers vary with time, location, and phrasing; this Index is a same-day, same-method snapshot, not a guarantee of what any individual will see. Scores measure frequency of mention in AI-generated answers and imply nothing about the quality of any firm's legal services. All trademarks belong to their owners; no firm listed is affiliated with First Mind AI unless stated. Corrections or data requests: adam@firstmindai.com.

Why this happens

AI doesn't watch TV. It reads signals.

AI assistants recommend firms they can verify: a consistent identity everywhere they look, third-party authority that vouches for you, and published answers to the exact questions injured people ask. Brand awareness doesn't transfer, which is why a boutique with clean entity signals outranks a $20M TV budget. The good news: unlike TV share, the AI layer in most of these markets is still wide open. Las Vegas's leader holds just 25%.

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