Original research · October 2026 · First Mind·AI
The Answer Share
Which personal injury firm does AI recommend in your city?
Every month we ask four AI assistants the ten questions a person asks after they get hurt, in 15 of the biggest legal advertising markets in the country, and record which firms come back. This is the October 2026 edition: 600 answers from ChatGPT, Gemini, Perplexity and Google AI Mode. A few firms are named over and over. Some of the best-known names in injury advertising are not named at all.
The #1 firm in each market, October 2026
The firm AI assistants named most often in each market, out of 40 answers per market. Answer share is the percentage of those answers that name the firm.
| Market | #1 firm | Answer share | Next |
|---|---|---|---|
| Kansas City, MO | Edelman & Thompson | 55% (22/40) | Shamberg, Johnson & Bergman (45%) |
| Jacksonville, FL | Farah & Farah | 52.5% (21/40) | Pajcic & Pajcic (47.5%) |
| Philadelphia, PA | Kline & Specter | 52.5% (21/40) | Feldman Shepherd (17.5%) |
| Phoenix, AZ | Phillips Law Group | 45% (18/40) | Lerner & Rowe (30%) |
| Chicago, IL | Clifford Law Offices | 45% (18/40) | Horwitz, Horwitz & Associates (30%) |
| Las Vegas, NV | Claggett & Sykes and Eglet Law (tied) | 42.5% (17/40) | Benson & Bingham (35%) |
| Houston, TX | Zehl & Associates | 42.5% (17/40) | Arnold & Itkin (30%) |
| Orlando, FL | Farah & Farah | 42.5% (17/40) | Morgan & Morgan (40%) |
| San Antonio, TX | Carabin Shaw and Crosley Law (tied) | 40% (16/40) | Thomas J. Henry Law (30%) |
| St. Louis, MO | Schultz & Myers | 37.5% (15/40) | OnderLaw (35%) |
| Tampa, FL | Farah & Farah | 37.5% (15/40) | The Yerrid Law Firm (27.5%) |
| Atlanta, GA | John Foy & Associates | 37.5% (15/40) | Morgan & Morgan (35%) |
| Miami, FL | Goldberg & Rosen | 32.5% (13/40) | Leesfield & Partners (25%) |
| Dallas, TX | Hamilton Wingo | 30% (12/40) | Mullen & Mullen (27.5%) |
| West Palm Beach, FL | Shiner Law Group | 27.5% (11/40) | Searcy Law (25%) |
Key findings
- Edelman & Thompson in Kansas City holds the highest answer share in the study, named in 22 of 40 answers (55%).
- Farah & Farah is the #1 firm in three Florida markets: Jacksonville (52.5%), Orlando (42.5%) and Tampa (37.5%).
- The platforms disagree. In 11 of 15 markets the #1 firm was named on all four platforms. In Orlando, Tampa, Las Vegas and West Palm Beach, ChatGPT never named the firm ranked #1.
- Perplexity named roughly twice as many firms per answer as ChatGPT across the same 150 questions, which makes ChatGPT the hardest of the four to get named on.
- Ten well-known firms were named in none of their market’s 40 answers, including Jim Adler & Associates, Witherite Law Group and Loncar Lyon Jenkins in Dallas and Gordon & Partners in West Palm Beach.
- Advertising does not decide answer share. John Foy & Associates leads Atlanta and Lerner & Rowe is second in Phoenix, while Jim Adler and Sweet James, two of the biggest advertisers measured, were not named once.
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The blackout
Firms with substantial advertising presence or long local reputations that none of the 4 AI platforms named in any of their market's 40 answers.
A 0% answer share means the firm was not named in any of the 40 answers recorded in that market on October 12, 2026. It measures AI answer frequency only. It is not a statement about any firm’s results, reputation, or quality of representation.
01 · Kansas City, MO
The highest answer share in the study, and a two-firm race at the top.
Edelman & Thompson was named in 22 of 40 answers and appeared on all four platforms, though ChatGPT named it only once. Shamberg, Johnson & Bergman follows at 45%. Brown & Crouppen, the St. Louis firm, reaches 25% here, 7 of those mentions from Perplexity. Wendt Law Firm, Krause & Kinsman and Bertram & Graf were not named in any answer.
02 · Jacksonville, FL
The most concentrated market measured: three firms above 40%.
Farah & Farah, Pajcic & Pajcic and Harrell & Harrell together dominate the answers here. The platforms still split on them: Perplexity named Harrell & Harrell in 7 of 10 answers and ChatGPT in none. Terrell Hogan, one of the city’s longest-established injury firms, was not named once, and neither were Ron Sholes or John Phillips Law.
03 · Philadelphia, PA
One firm owns this market. Nobody else clears 20%.
Kline & Specter was named in 21 of 40 answers, three times as often as the next firm, and on every platform. Below it the market is wide open, with five firms between 12.5% and 17.5%. Rand Spear, “The Accident Lawyer,” and Eric Shore were not named in any answer. Lundy Law was named in 3.
04 · Phoenix, AZ
A clear leader, with one big advertiser holding on and two missing entirely.
Phillips Law Group leads at 45%, carried by Google AI Mode (7 of 10) and Perplexity (6 of 10); ChatGPT named it once. Lerner & Rowe is second at 30%. Sweet James and Breyer Law, the Husband & Wife Law Team, both heavy Arizona advertisers, were not named in any of the 40 answers.
05 · Chicago, IL
A leader every platform agrees on.
Clifford Law Offices was named at least four times on every platform, 18 times in all. Only the Jacksonville and Philadelphia leaders match that consistency. Horwitz, Horwitz & Associates and Malman Law follow at 30% and 27.5%. Corboy & Demetrio was named only by ChatGPT and Gemini. Ankin Law was not named in any answer.
06 · Las Vegas, NV
The most crowded top of any market: six firms above 27%.
Claggett & Sykes and Eglet Law tie at 42.5%, and four more firms sit between 27.5% and 35%. ChatGPT never named Claggett & Sykes, while Perplexity named it in 7 of 10 answers. Richard Harris Law Firm, one of the best-known names in Nevada, is fourth at 35%. Dimopoulos Injury Law and THE702FIRM were not named.
07 · Houston, TX
Zehl & Associates leads, with a long-running TV advertiser in third.
Zehl & Associates was named in 17 of 40 answers, 7 of them by Google AI Mode. Arnold & Itkin is second at 30%. Terry Bryant, a long-running Houston TV advertiser, is third at 27.5% but was never named by ChatGPT. Kherkher Garcia was not named in any answer, and Jim Adler was named once.
08 · Orlando, FL
A two-firm race at the top of America’s largest legal ad market.
Farah & Farah edges Morgan & Morgan 17 answers to 16, without a single mention from ChatGPT. Dan Newlin Injury Attorneys is third at 32.5%, with 7 of its 13 mentions from Google AI Mode. Michael T. Gibson, “The Auto Justice Attorney,” and Rue & Ziffra were not named in any answer.
09 · San Antonio, TX
A tie at the top, and one of the country’s biggest TV advertisers in third.
Carabin Shaw and Crosley Law were each named in 16 of 40 answers. Thomas J. Henry Law is third at 30%, named by Gemini, Perplexity and Google AI Mode but never by ChatGPT. Wayne Wright, a San Antonio television fixture, was named in 6 answers.
10 · St. Louis, MO
The tightest race measured: four firms within two answers of each other.
Schultz & Myers leads with 15 mentions, with OnderLaw and Sansone & Lauber at 14 and Brown & Crouppen at 13. The platforms pull in different directions: Google AI Mode named Sansone & Lauber 7 times and Perplexity never did, while Perplexity favored Brown & Crouppen and Schultz & Myers.
11 · Tampa, FL
Farah & Farah leads without ChatGPT, and the city’s own advertisers barely register.
Farah & Farah was named in 15 of 40 answers, none of them from ChatGPT. The Yerrid Law Firm is second and is the firm ChatGPT named most here. Winters & Yonker, a sustained Tampa Bay advertiser, was named in 2 answers, and Fran Haasch in none. Morgan & Morgan sits at 15%.
12 · Atlanta, GA
The one market where the best-known advertisers hold the top three spots.
John Foy & Associates leads at 37.5%, followed by Morgan & Morgan and Montlick. Stewart Miller Simmons owes 7 of its 8 mentions to Google AI Mode. Kenneth S. Nugent (“One call, that’s all”), Witherite Law Group and Bader Scott were not named in any answer.
13 · Miami, FL
The most fragmented market: more firms named than anywhere else, and no one above a third.
Goldberg & Rosen leads at 32.5%, mostly on Gemini and Google AI Mode. The assistants named more distinct firms in Miami than in any other market. Rubenstein Law, on Miami television for more than three decades, was named in 1 of 40 answers. Anidjar & Levine, Wolfson Law and Pendas Law were not named.
14 · Dallas, TX
The widest gap measured between advertising presence and AI answers.
Hamilton Wingo leads with only 30%, and Mullen & Mullen is a close second. Three of the most heavily advertised injury brands in Texas were not named in any of the 40 answers: Jim Adler & Associates (“The Texas Hammer”), Witherite Law Group (1-800-CarWreck) and Loncar Lyon Jenkins. Thompson Law was named in 4.
15 · West Palm Beach, FL
The flattest market measured, and its best-known brand is absent.
No firm here clears 30%: Shiner Law Group leads at 27.5%, with Searcy Law at 25%. Gordon & Partners, whose “For The Injured” brand is among the most advertised in South Florida, was not named in any of the 40 answers on any platform.
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All 15 markets were collected on October 12, 2026, US geo. The same 10 client-discovery questions went to ChatGPT, Gemini, Perplexity and Google AI Mode, for 40 answers per market and 600 in total. A firm’s answer share is the percentage of its market’s answers that name it. Brand variants and misspelled domains are merged into one firm; directories, bar associations, insurers, hospitals and government sites are excluded; firms are verified against their live websites before they are named.
Full methodology, question set and counting rules →
Cite this study
First Mind AI, The Answer Share: Personal Injury, October 2026 edition. https://firstmindai.com/answer-share/
Data: download the October 2026 CSV · License: CC BY 4.0 · Press kit · Corrections
Frequently asked
What is answer share?
Answer share is the percentage of AI answers in a market that name a given firm. It is the AI-era counterpart to share of voice: instead of measuring how often advertising reaches a person, it measures how often an AI assistant names a firm when that person asks who to call. A firm named in 10 of a market's 40 answers has a 25.0% answer share.
Which personal injury law firms have the highest answer share?
In the October 2026 edition, the highest answer share in each market belonged to: Edelman & Thompson in Kansas City (55%); Farah & Farah in Jacksonville (52.5%); Kline & Specter in Philadelphia (52.5%); Phillips Law Group in Phoenix (45%); Clifford Law Offices in Chicago (45%); Claggett & Sykes and Eglet Law in Las Vegas (42.5%, tied); Zehl & Associates in Houston (42.5%); Farah & Farah in Orlando (42.5%); Carabin Shaw and Crosley Law in San Antonio (40%, tied); Schultz & Myers in St. Louis (37.5%); Farah & Farah in Tampa (37.5%); John Foy & Associates in Atlanta (37.5%); Goldberg & Rosen in Miami (32.5%); Hamilton Wingo in Dallas (30%); Shiner Law Group in West Palm Beach (27.5%).
Which well-known law firms are invisible to AI assistants?
10 firms with substantial advertising presence or long local reputations were named in none of their market's 40 AI answers: Jim Adler & Associates (Dallas), Witherite Law Group (Dallas), Loncar Lyon Jenkins (Dallas), Kenneth S. Nugent (Atlanta), Sweet James (Phoenix), Breyer Law (Phoenix), Michael T. Gibson (Orlando), Gordon & Partners (West Palm Beach), Rand Spear (Philadelphia), Terrell Hogan (Jacksonville).
How often is The Answer Share updated?
Monthly. Each edition is collected on one day across every market and published about a week later. The November 2026 edition will be collected on November 9, 2026 and published on November 16, 2026.
How is answer share calculated?
The same 10 client-discovery questions are asked in every market on ChatGPT, Gemini, Perplexity and Google AI Mode, for 40 answers per market. A firm's answer share is the percentage of those answers that name it. Brand variants and misspelled domains are merged into one firm, and directories, bar associations, insurers, hospitals and government sites are excluded. The full method is published on the methodology page.
Can I use this data?
Yes. The data is published under a Creative Commons Attribution 4.0 license. You can reuse it, including commercially, as long as you credit First Mind AI and link to The Answer Share. Suggested citation: First Mind AI, The Answer Share: Personal Injury, October 2026 edition. https://firstmindai.com/answer-share/
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