Seen me on YouTube or The PI Playbook? You're in the right place.
Answer Engine Optimization for Law FirmsThe first mind your clients consult isn't Google anymore.
It's ChatGPT. When someone describes their accident and asks who to call, AI answers with a name. First Mind AI makes sure that name is your firm.
- Named in AI answers, not just ranked
- Visibility tracked across 5 AI platforms
- Organic and bar-compliant. No ad spend.
You can't buy your way into ChatGPT.
OpenAI bans legal ads, including personal injury. No budget puts your firm in an AI answer. The recommended firms earned the spot. Earn yours, and no competitor can buy it back.
Don't take our word for it: our PI AI Visibility Index scored 280 AI answers across America's 7 biggest legal ad markets. One in three heavy-advertising firms never appeared once.
Three signals decide which firms AI names.
An identity AI can read
AI only recommends firms it is certain about. We make yours unmistakable: consistent name, locations, practice areas, and results everywhere AI looks.
Authority AI trusts
Before AI names you, it checks who vouches for you. We build that proof: directories, reviews, media, and video.
Answers AI cites
Injured people ask AI detailed questions. We publish the clear, compliant answers that make your firm the source it quotes.
Built by an attorney, for law firms.
I practiced personal injury law and helped lead a fast-growing PI practice group. From inside a firm, I watched client discovery shift in real time: TV, then Google, then ChatGPT. First Mind AI exists to answer one question: how does a law firm become the answer AI recommends? We speak law firm, we respect bar advertising rules, and we report the metric that matters: how often AI says your name.
“Would you recommend this company? My answer is simple. Yes.”
Attorney D. Robin Gouveia has represented personal injury victims since 1989. She's the managing attorney at d'Oliveira & Associates, a PI firm serving Rhode Island and Massachusetts — and a First Mind AI client.
“Our firm's presence on AI searches has improved greatly. We're sure prospective clients are seeing these results and making choices based on what they see.”— D. Robin Gouveia, Managing Attorney, d'Oliveira & Associates
See how AI sees your business.
Find out whether ChatGPT, Gemini, and Perplexity recommend you, and exactly where you are losing visibility. Enter your domain and email to get your instant analysis.
Straight answers about AEO for law firms.
What is Answer Engine Optimization (AEO) for law firms?
AEO is how a law firm gets recommended inside AI assistants like ChatGPT, Gemini, and Perplexity. Instead of ranking a link on a results page, AEO aligns your identity, authority, and content with how AI picks the firms it names.
Why can’t my firm just advertise on ChatGPT?
OpenAI prohibits legal-services advertising, including personal injury. There is no paid placement inside AI answers for law firms. The recommendation has to be earned, and that is exactly what AEO builds.
How do you measure whether AI recommends our firm?
We track how often ChatGPT, Gemini, Perplexity, Copilot, and Google AI Mode name your firm, for which questions, and versus which competitors. You get the numbers in plain English every month.
Does AEO replace our existing SEO?
No. SEO still matters for traditional search. AEO is the layer on top that wins the AI recommendation, and good AEO work strengthens your SEO as a side effect.
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